MANZ Verlag

The goal of this series of branded animations is to visualize the abstract processes of the MANZ Word Add-In, bringing them to life while highlighting individual functional features.

Based on existing illustrations by Nicolás Aznarez, an animated world between antiquity and AI was developed. The production of the individual videos follows a clear strategic division: a 60-second hero spot establishes the emotional world, while five 20-second feature spots vividly explain individual program functions.

Close coordination with the illustrator resulted in a highly efficient workflow - from the development of the narrative concept and storyboards to the final 2D and 2.5D animation. The result is a branded animation series, optimized for web and social media.