Rat Auf Draht

"147 Rat auf Draht" has been Austria's emergency helpline for children and teenagers since 1987. The Covid-19 pandemic was an enormous burden for many young people. Telephone inquiries increased by 159%.

In order to respond to this exceptional situation with appropriate resources, a fundraising spot was conceived and produced. The aim was to communicate the topic of mental health without being too "on the nose" by not portraying those affected as victims to avoid unnecessary stigmatization.

A minimalist style allows the psychological stress to be depicted in an abstract way. Sound design plays an important role in conveying the urgency of the topic. The 16:9 TV spot was adapted for social media into short 1:1 and 9:16 modules, each consisting of a single scene and a final call-to-action.

The spot was highly successful in generating donations for the helpline's work. At the 2021 Fundraising Awards, it received an award in the "Fundraising Spot of the Year" category.