Zillertal

This animated TV and online spot for the umbrella brand Zillertal.at portrays the holiday feeling in the Tyrolean Alps, consciously focusing on conveying mood and atmosphere.

The narrative follows a couple dreaming of the perfect family ski day and ultimately waking up in it. Smooth transitions seamlessly connect reality with the dream world and visually guide the flow of the story.

Designed as a Europe-wide campaign, the project was utilized both as a TV spot on Dutch television and across Europe as an online spot in three languages (Dutch, German, English). The animation was originally created in 16:9 format and subsequently converted to 1:1 and 9:16 formats.